Wednesday 7 March 2012

Pop Up House

What happens when a blog wants to move into the real world and really engage their readers? Well, for The Design Files it was by finding a house in Fitzroy, Melbourne, then decking it out (all rooms) with totally divine objects, furniture, bedding, seating even rubbish bins - so that readers could come and experience the "real-world-Design-Files".  Crazy idea huh?!

From this vid, it looked incredible and really touched base with the readership whilst engaging Australian design talent, gathered new devoted readers and showcased the faces behind the blog. Quadruple-whammy! Check it out.

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The Design Files Open House ! from The Design Files on Vimeo.

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